Research Overview: Analytics Professionals
Co-sponsors, IIAnalytics and Talent Analytics, Corp.
As the discipline of analytics grows and becomes more complex, it becomes more critical to understand people well suited to this exciting and sophisticated challenge. In addition to mathematical models and computers, the real factor driving analytics innovation is the analyst him or herself. Arguably, the person operating the keyboard is more important than all other factors combined in analytics success. Though there is research about the skills, knowledge, education and competencies of Analytics Professionals, little is known to date about what drives the people behind the keyboards to do what they do.
As the war for analytics talent escalates, business will need to move beyond reliance on experience and other standard demographic information to discover additional talent options including, inside their organizations or recent college graduates with little or no experience but with a keen proclivity to be successful in this field.
Using an Analytical Approach to Find and Understand Analytical Talent
We, the Analytics Community, have a wonderful opportunity to utilize our own discipline to find Analytics Talent using an analytics approach. This analytics-approach can help our industry understand the traits of Analytical Talent, and perhaps even predict, performance in an Analytical role.
Opportunity: Benchmark Your Analytics Professionals against Industry-wide Sample
- To encourage participation in this research we are offering to benchmark groups of Analytics Professionals (>25 or more) against our industry sample.
- Benchmark data will be useful to those hiring more Analytics Professionals, wondering what will keep them engaged and wondering where their analytics capabilities compare to others in the industry
- To participate go to this link and create your own Referral Code and distribute it widely.
There is no limit on volume of Analytics Pros you can include.
- It takes about 30 minutes to complete the Study
- Results need to be completed by end of August 2012
- Bob Morison, co-Author, Analytics at Work
- Greta Roberts, CEO Talent Analytics, Corp.
- Pasha Roberts, CTO Talent Analytics, Corp.
- Bill Franks, Chief Analytics Officer, Global Alliance Programs, Teradata
- Jack Philips, President, IIAnalytics
This Study has been designed to examine a variety of factors about Analytics Professionals. We want to learn what makes them tick and to gain insight into how they vary within this broad professional category.
In addition to usual demographic questions, the Study includes a series of questions about the worker themselves; specifically, their ambitions and behaviors. Everything asked is value neutral and intended only to learn about the people doing this work. Our experience shows that questions beyond traditional demographics are important because they lend insight into the workers themselves vs. meta-data about the workers i.e. their skills or degree.
We hypothesize innate traits may have more predictive power than education, experience and other more traditional metrics.
Study Results will be published in a variety of outlets to include:
- Research published via Talent Analytics, Corp. to be decided after results have been gathered
- Research Brief published through IIA
Analytics Professionals Study – FAQ
Analytics Manager: Who should participate in the Study?
- Those experienced in deep dive analytics that go beyond spreadsheet work, standard BI reporting tools, and ad-hoc SQL queries.
Analytics Manager: What is the benefit to me for my team’s participation in this Study?
- Anyone referring an Analytics Team of 25 or more (see below) will receive a cut of their own data in comparison to the industry-wide sample in this Study.
Analytics Manager: How long does my Team have to complete the Study ?
- End of August 2012.
Analytics Manager: When will you share the results?
- We hope results will be available before end of year 2012.
Analytics Manager: How will you results be shared?
- There will be several formats. Those who complete the Study – or who help us gather a sample will be invited to an exclusive webinar discussion of the results.
- A Research brief will be made available through the International Institute for Analytics.
- Additional Research insight will be provided through Talent Analytics, Corp.
Analytics Manager: How long does it take to complete the Study?
- Approximately 35 minutes.
- Note: Only fully completed Study Questions will count towards the total of 25.
Analytics Manager: What if I have more questions?
- We’d recommend listening to this 3.5 minute overview from Talent Analytics, CEO, Greta Roberts.
- If you have more questions, don’t hesitate to reach out to us via email at email@example.com or call Talent Analytics at (617) 864-7474.