In 2012 so far, there has been constant discussion around social business and specifically how content, data and human connections can drive greater collaboration. IBM provided a good example of their convergence by announcing its “all in” intentions for social business at Lotusphere 2012. The eWeek recap of Lotsphere 2012 sums it up:
- IBM announced new software that integrates social networking capabilities with enterprise content management to better connect people with information so they can make informed decisions and act quickly.
Sameer Patel commented on the convergence, “IBM in my opinion has made great strides towards understanding access to and the interplay between content, data, process and human connection that gets us on the path of social finally meaning business.”
Social Business Software is Just Starting the Journey
While IBM’s innovative social collaboration platform that integrates social networking and content management is a huge step in the right direction, enterprise social software vendors have really just started the journey. Adding custom talent content to enhance social business technology can instantly differentiate and really make social mean business.
For example, often there’s lots of great content about the employee – their email address, colleagues, skills, experience, sometimes even interests. However, there’s also a lot of business relevant talent content missing, such as:
- Tips for communicating effectively
- Custom coaching suggestions
- Ideal work environment
- Tips for motivating
- Tips for how they learn
- Creative compensation ideas
Content is the New Currency: Differentiate Through Talent Content
Any (or all) of these insights add instant differentiation and can be generated by our talent content engine Advisor and delivered inside social software via API.
As my colleague here at Talent Analytics, Don Reagan said, “content is king, talent content hands you the keys to the kingdom.”
Get in touch to collect your keys.