From the business perspective, 24 minutes > 6,500 hours per year of lost productivity spent inputing talent content into enterprise social software. Which would your clients prefer?
I read an interesting article this morning highlighting 5 problems with social networking in the workplace.
What really jumped out at me was the time spent manually adding employee content (bold emphasis is mine):
One reason why organizations on social networking in the workplace is the fact that employees spend a great deal of time updating their profiles and sites throughout the day. If every employee in a 50-strong workforce spent 30 minutes on a social networking site every day, that would work out to a loss of 6,500 hours of productivity in one year!
In context of Enterprise Social Networking technology, this estimate represents a significant lost opportunity cost of employee time spent manually updating content in ESN systems. Isn’t the whole point of enterprise social business technology to facilitate greater collaboration yielding greater productivity?
If 6,500 employee hours per year are spent adding content manually, it’s hard to argue the technology is enhancing productivity!
Since content is the new currency, enterprise social software can’t have enough unique employee content that adds richness to their platform’s manually-added content. The most innovative enterprise social vendors are trying to make the leap from talking about productivity to facilitating productivity. As Yammer eloquently said recently, “We’re now working on making Yammer not just a place where you talk about work, but also get work done.”
Since there are plenty of resources touting the business value of enterprise social technology (see the #ESN or #socbiz twitter hashtags), there has to be a straight forward way to extend the value by encouraging employees to spend their time using the talent content rather than entering it manually.
There is – automate the content input process by engineering human engagement directly into your enterprise social software. How? Keep reading.
How to Engineer Human Engagement Directly into your Enterprise Social Software
Through the new Talent Analytics API, your social technology platform has this capability to efficiently embed custom talent content directly inside enterprise social networking software. Here’s how it works. An employee completes the 24 minute Rapid Data CollectionTM process online, once over the employee lifecycle. After collecting the talent analytics – 11 numbers about the way the employee works and what they are driven by, Advisor applies its rigorous algorithms in seconds. Before you finish reading this sentence the data has been analyzed and exported via API directly into the employee’s enriched profile.
Result: human engagement engineered directly inside your social software platform in seconds! Need examples for more context?
Automated Talent Content Input Process = More Employee Time Spent on Using Content Not Entering Content
Once the talent content is already in the system, this eliminates the need for the employee to spend 6,500 hours per year manually adding data about themselves. The employee can then focus on leveraging the content to become more social and spend those hours getting more work done. When this process is repeated in the aggregate, the enterprise becomes more social, productivity improves and everyone wins.
All because 24 minutes of lost productivity over the employee lifecycle > 6,500 employee hours of lost productivity per year.
Ready to extend the value of your enterprise software by automating the talent content input process?
Get in touch!