Leadership Team

Greta Roberts, CEO & Co-founder

Greta RobertsGreta Roberts is an acknowledged influencer in the field of predictive workforce analytics. Since co-founding Talent Analytics in 2001, she has established Talent Analytics, Corp. as the globally recognized leader in predicting an individual’s business performance, pre-hire and post-hire.

She has led the firm to use predictive analytics to solve line of business challenges making Talent Analytics one of the only firms in the world predicting business outcomes. Examples include predicting someone’s probability of making their sales quota, or being able to process a certain number of calls, or make errors, and the like.

Greta leads the company in developing predictive solutions that can be easily deployed into employee operations, to teams without a background in analytics, statistics or math.  This strategy has led to the development of Talent Analytics’ award winning predictive cloud platform Advisor.

In addition to being a contributing author to numerous predictive analytics books, she is regularly invited to comment in the media and speak at high end predictive analytics and business events around the world. Through recognition of her commitment and leadership, Greta was elected and continues to be Chair of Predictive Analytics World for Workforce, an innovative, annual predictive analytics event dedicated to solving workforce challenges.  She is an Instructor on Predictive Analytics for HR and Workforce at UC Irvine; she is a faculty member with the International Institute for Analytics (IIA), is a member of the INFORMS Analytics Certification Board.

Follow Greta on twitter @gretaroberts.


Pasha Roberts, Chief Scientist & Co-founder

Pasha Roberts
Broadly acknowledged for his technical brilliance by his peers within the data science community and beyond, Pasha leverages his experience and education spanning computing, quantitative, artistic and business categories to keep Talent Analytics consistently ahead of the curve in the predictive workforce analytics space.

Pasha holds a Master of Science Degree from the MIT Sloan School of Management in Financial Engineering and dual Bachelors degrees in Economics and Russian Studies from The College of William and Mary. His thesis at MIT prototyped the application of advanced 3D graphics to massive financial “tick” datasets.

Pasha is an accomplished entrepreneur, having founded 2 other companies in addition to Talent Analytics, Corp. After winning MIT’s Business Plan contest, he founded WebLine Communications Corporation, a web call-center enterprise software company that was eventually acquired by Cisco. He also founded Lineplot Productions, a financial visualization/animation service company, where he directed Silver Circle, an animated, feature-length independent film.

Pasha’s passion at Talent Analytics is to drive real business performance using advanced predictive methods, and to connect Talent Analytics data, models and platform to a useful set of additional software platforms. He hopes to discover new information about people and the work they do, with every new project.

Pasha is in-demand as a speaker, having presented at major predictive analytics events including INFORMS and Predictive Analytics World. Pasha writes extensively on solving complex workforce challenges by applying sophisticated, proven analytical approaches borrowing heavily from other predictive human behavior domains (as diverse as finance, marketing and healthcare).

Follow Pasha on twitter @PashaRoberts.


David MacGugan, Senior Technical Lead

David MacGugan

As Senior Technical Lead, David leads the Software Development effort for Talent Analytics. Since joining the team, Dave has played a critical role in developing and deploying the Talent Analytics Advisor® platform flawlessly for close to 1,000 customers worldwide. Dave is an innovative thinker, and provides an ongoing stream of creative perspectives and provocative designs which have proven to make Advisor stronger and more elegant.

Prior to joining Talent Analytics, Dave worked as a software developer in the educational, music and travel industries.

When not advancing Talent Analytics solutions, he can be found running computer simulations, obfuscating URLs, designing computer games and hacking something creative and fun at his local MakerSpace.

He holds an Honors Degree in Computer Science from the University of Massachusetts, Boston.

Follow David on twitter @Magoogalicious


Carla Gentry, Data Scientist
carla-talent-analytics-small

Carla is an acknowledged influencer and SME in the field of advanced analytics and data science. During the past 19 years, Carla has worked with Fortune 100 and 500 companies including but not limited to, Discover Financial Services, J&J, Hershey, Kraft, Kellogg’s, SCJ, McNeil, PBA, Disney, Deloitte and Firestone. Acting as a liaison between the IT department and the Executive staff, Carla is able to take huge complicated databases, decipher business needs and come back with intelligence that quantifies spending, profit and trends. Being called a data nerd is a badge of courage for this curious Mathematician/Economist because knowledge is power and companies are now acknowledging its importance.

Carla has multiple degrees in Mathematics and Economics from the University of Tennessee where she graduated tops in her class while raising two boys as a single mom. She believes data scientists are inquisitive: exploring, asking questions, doing “what if” analysis, questioning existing assumptions and processes. Armed with data and analytical results, a top-tier data scientist will then communicate informed conclusions and recommendations across an organization’s leadership structure. Carla has worked with structured and unstructured data as well as programmers, developers, architects, scrum masters, and other data scientists — she can tell you they don’t all think alike. A data scientist could be a statistician but a statistician may not be completely ready to take on the role of data scientist, and the same goes for all the above titles as well.

Carla has joined forces with Talent Analytics to spread the word of predictive and workforce analytics for pre-hire employment and retention/goodness of fit… Carla commented that after watching the wrong people being hired into companies over the last 20 years and leaving companies due to bad managers and teams that didn’t work, she wanted to be a part of change in the hiring process and we at Talent Analytics are proud to have her as part of our team.

Carla’s list of accomplishments is quite vast since she’s been working in the analytical field for almost 20 years – Learn more about Carla at https://www.linkedin.com/in/datanerd13

Follow Carla on twitter @data_nerd


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